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Welcome to About Loyalty...
where we’re passionate about understanding, inspiring and growing loyalty
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Supporter loyalty is about stirring up passion and inspiring supporters; making them feel good, deeply connected to the cause and a valued part of our work towards a better world. And our research has proven that growing loyalty leads to greater and more sustainable giving.
SUPPORTER EXPERIENCE: THE FUTURE OF FUNDRAISING
Unlock your copy of the latest evidence that supporter experience can grow your income by 20% in three years:
"Drawing on a decade of About Loyalty's research - hundreds of thousands of supporter voices and a robust, evidence-based methodology - it offers a deep understanding of what makes supporters stay."
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Harpreet Kondel, BA (Hons) PG Dip IDM MCIOF
Chair, Chartered Institute of Fundraising
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SUPPORTER EXPERIENCE: THE FUTURE OF FUNDRAISING
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