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Data-driven action to improve the supporter experience.

Happier, more loyal supporters who love what you do and why you do it.

More sustainable income for your charity and more positive impact in the world.

Welcome to About Loyalty.

We are the only dedicated supporter experience agency using science to help charities deliver better experiences, more income and greater impact.
 

It's great to meet you.

"If you measure something, you can change it. And it changes you."

- Roger Lawson, About Loyalty Founder and Director

From years of research across 500,000+ supporters, we know that supporters with high loyalty are more likely to give again, more likely to give more, and even more likely to leave a legacy. And we've used this knowledge to help more than 50 charities improve their supporter experience, grow their loyalty and long-term income. 

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Our vision is a future where every charity and nonprofit values, measures and monitors their supporter experience, and uses this insight to realise their long-term fundraising potential.

Our Services

1

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

2

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

3

Service Name

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.

Eco-Friendly Design

24/7 Support

Multilingual 
Functionality

Advanced Tech

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One quick, simple measure 
Which loyalty product is right for you?
Find out below...

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