Insights

Do you want to understand more about the drivers of loyalty, new research or consumer insight?

Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.

One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned

Kay Harrison

6 days ago2 min read

One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned

Pick up some top tips from Giannina Walsh, Supporter Experience Manager at Dementia UK, to help you shape your own SX strategy.

Roger's Christmas Quiz 2024: have some fun and raise some funds!

Roger Lawson

7 days ago1 min read

Roger's Christmas Quiz 2024: have some fun and raise some funds!

It’s back! Here’s my Christmas Quiz to get you into the festive spirit. This year I’m asking about Christmas Song lyrics – we all know...

Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences

Kay Harrison

7 days ago2 min read

Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences

Part of the family: the “Animals Asia approach” to working together and creating outstanding supporter experiences.

Kay Harrison

Dec 52 min read

Loyalty Day 2024: how good is your supporter experience?

View the recording for Loyalty Day 2024: How good is your supporter experience?

Greetings! From Natasha Evans, Supporter Experience Lead

Natasha (Tash) Evans

Sep 92 min read

Greetings! From Natasha Evans, Supporter Experience Lead

Hello! My name is Natasha, though most people call me Tash, and I am beyond excited to join the About Loyalty team. I am obsessed with...

Kay Harrison

Jul 231 min read

Loyalty Day 2024 event announced for 21st November – register your free place today

Loyalty Day 2024 event date announced for Thursday, 21st November, from 2pm to 5pm GMT. Register your free place today!

Kay Harrison

Jul 185 min read

How can we grow supporter loyalty together? Senior charity leaders discuss

Last year's Loyalty Day event focused on collaboration and growing supporter loyalty together. We wrapped up the day with a roundtable...

Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience

Richard Spencer

May 294 min read

Spotlight on Barnardo's: integrating supporter journeys to improve the supporter experience

We heard from Mike Dore, Senior Integration Manager at Barnardo’s, about their One Supporter Journey intiative.

Hello from Anton, Data and Analysis Manager

Anton Krause

May 212 min read

Hello from Anton, Data and Analysis Manager

Uncover the stories hidden in your data with Anton, Data and Analysis Manager.

Because of structure, not despite: joining up the supporter experience with The Children’s Society

Richard Spencer

May 22 min read

Because of structure, not despite: joining up the supporter experience with The Children’s Society

As part of last year’s Loyalty Day , we welcomed Joe Jenkins, Executive Director of Social Impact at The Children’s Society, to share how...

Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s

Sarah Dalling

Mar 254 min read

Joining forces to grow Legacies: how we launched the first ever legacy TV campaign at Barnardo’s

By Sarah Dalling, Senior Legacy Marketing Manager, Barnardo's At Loyalty Day 2023, Lucy Richardson, Legacy Marketing Manager, and I...

Richard Spencer

Mar 73 min read

Leading with integrity to grow supporter loyalty with EW Group, Equity, Diversity and Inclusion (EDI) specialists

Leading with integrity to grow supporter loyalty was the focus of DEI specialist Isha Sadiq, EW group, at our Loyalty Day 2023.

Building a supporter-centred strategy with Macmillan

Richard Spencer

Feb 263 min read

Building a supporter-centred strategy with Macmillan

“It’s critical we create a vision that is shaped by the people and communities we serve.” Nurturing emotional loyalty with your...

Richard Spencer

Jan 293 min read

New year, new beginnings

The start of a new year is naturally a time to take stock, a time of change and new beginnings; not only of the seasons as we leave the...

They're here! The answers to Roger's Christmas Quiz!

Roger and Richard

Jan 151 min read

They're here! The answers to Roger's Christmas Quiz!

Thank you to everyone who had a go at cracking the anagrams in Roger’s Christmas Quiz this year. If you’re still struggling with any of...

About Loyalty

Dec 21, 20231 min read

Watch on YouTube: Loyalty Day 2023

Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist. It was fantastic to see so many join us...

Roger's Christmas Quiz fundraiser for SOFII is back!

Roger Lawson

Dec 11, 20231 min read

Roger's Christmas Quiz fundraiser for SOFII is back!

As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...

Kay Harrison

Aug 29, 20232 min read

Greetings from Kay Harrison, Loyalty Action Planner

Hi there folks - my name is Kay Harrison, I’m the Loyalty Action Planner and I’m the newest member of the About Loyalty team. I wanted to...

Roger Lawson

Aug 22, 20234 min read

Growing loyalty in a small charity

In our latest Insight, About Loyalty founder and director Roger Lawson recaps the panel discussion he led at the CIOF Fundraising...

Kay Harrison

Jul 13, 20234 min read

Top 5 tips to grow loyalty from CIOF Fundraising Convention 2023

We were so pleased to see some of you for a catch-up at last week’s CIOF Fundraising Convention (#CIOFFC). As always, it was a fantastic...