Insights

Do you want to understand more about the drivers of loyalty, new research or consumer insight?

Explore our latest insights and blogs on this page. And if you'd like to discuss how to grow loyalty for your organisation, get in touch.

Roger Lawson

Jun 23, 20231 min read

Watch on YouTube: Small charities, BIG loyalty masterclass

How small charities generate BIG loyalty among their supporters.

Roger Lawson

May 9, 20232 min read

What supporting Reading FC has taught me about donor loyalty

Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...

How I write it – crafting a special thank you

Joanna Culling

Mar 28, 20235 min read

How I write it – crafting a special thank you

SOFII’s Joanna Culling shows how spontaneity, personality and being prepared helps craft a special thank you to supporters. As I was...

Roger Lawson

Dec 13, 20221 min read

Roger Lawson's 2022 Christmas Quiz fundraiser for SOFII

As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...

About Loyalty

Dec 1, 20222 min read

Loyalty Day shone light on loyalty across the globe

Loyalty Day is our annual celebration of charity supporter loyalty. It offers peers the opportunity to come together for an afternoon of...

Roger and Richard

Nov 14, 20221 min read

Here's the line-up for Loyalty Day 2022

We’re so excited to announce our full line-up of speakers for Loyalty Day 2022 - a global perspective on the importance of charity...

About Loyalty

Oct 31, 20221 min read

Loyalty Day 2022: Meet speaker Viktoria Rowe

We are delighted to announce that Viktoria Rowe, Director of Global Insight at Compassion International, will be speaking at Loyalty Day...

About Loyalty

Oct 25, 20223 min read

Loyalty Day 2022: Meet speaker Jo Dunsford

We are thrilled to announce that Jo Dunsford, Director at Animals Asia, will be one of our guest speakers at Loyalty Day 2022. Below, Jo...

About Loyalty

Oct 17, 20221 min read

Celebrating charity supporter loyalty around the world

Loyalty Day 2022: Thursday 17th November, 1.30-4.30pm GMT A global perspective on the importance of charity supporter loyalty… Join us...

In legacy fundraising, it's not 'we', it's 'you'!

Roger Lawson

Sep 13, 20224 min read

In legacy fundraising, it's not 'we', it's 'you'!

For this year's Remember A Charity Week, which took place last week (5-11 September), I was delighted to contribute a blog to UK...

SolarAid: When a personal thank you can lead to so much more...

Roger and Richard

Aug 26, 20223 min read

SolarAid: When a personal thank you can lead to so much more...

To mark one million solar lights sold and distributed in Africa, SolarAid wanted to say a special thank you. All staff were asked to call...

The three Rs charities need to focus on more than ever

Roger and Richard

Apr 6, 20222 min read

The three Rs charities need to focus on more than ever

It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...

Ukraine crisis sees charity donations rise by 32% in one week

Roger and Richard

Mar 16, 20222 min read

Ukraine crisis sees charity donations rise by 32% in one week

The number of charity donations has soared by 32% in the last week after the Ukrainian conflict led to a “wave of charitability” across...

Magic matters...if we truly want to engage

Roger Lawson

Feb 28, 20224 min read

Magic matters...if we truly want to engage

Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...

Roger and Richard

Dec 14, 20213 min read

In conversation with David Reeves…

We were delighted to end Loyalty Day 2021 with a special Q&A session with David Reeves, newly appointed Chair of the Supporter Experience...

Simple steps can offer huge emotional benefit

Roger and Richard

Dec 14, 20213 min read

Simple steps can offer huge emotional benefit

At our Loyalty Day 2021 we felt it important to include valuable insight from outside of the charity sector, asking what can we learn...

Roger Lawson

Dec 10, 20212 min read

#RogersChristmasQuiz... the answers!

So, did you get them all right?! I hope you had some fun. And thanks to everyone who emailed me their answers. £200 has gone to SOFII,...

Roger and Richard

Dec 9, 20212 min read

Measure and grow supporter loyalty with The Chase Index

Growing loyalty - the passion a supporter feels for you and your cause, should be at the heart of every supporter retention and...

Communicating with your supporters – The Leprosy Mission England & Wales

Roger and Richard

Dec 8, 20212 min read

Communicating with your supporters – The Leprosy Mission England & Wales

The Leprosy Mission England and Wales places huge importance on keeping supporters at the forefront of thinking when planning and making...

Roger and Richard

Dec 8, 20212 min read

Simple steps your charity can take to enhance supporter loyalty

Supporter experience and supporter loyalty has never been more important. At a time when charities and fundraising are under more...