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About Loyalty
Dec 21, 20231 min read
Watch on YouTube: Loyalty Day 2023
Our recent Loyalty Day 2023 event is now available to watch on demand via this YouTube playlist. It was fantastic to see so many join us...
Roger Lawson
Dec 11, 20231 min read
Roger's Christmas Quiz fundraiser for SOFII is back!
As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...
Kay Harrison
Aug 29, 20232 min read
Greetings from Kay Harrison, Loyalty Action Planner
Hi there folks - my name is Kay Harrison, I’m the Loyalty Action Planner and I’m the newest member of the About Loyalty team. I wanted to...
Roger Lawson
Aug 22, 20234 min read
Growing loyalty in a small charity
In our latest Insight, About Loyalty founder and director Roger Lawson recaps the panel discussion he led at the CIOF Fundraising...
Kay Harrison
Jul 13, 20234 min read
Top 5 tips to grow loyalty from CIOF Fundraising Convention 2023
We were so pleased to see some of you for a catch-up at last week’s CIOF Fundraising Convention (#CIOFFC). As always, it was a fantastic...
Roger Lawson
Jun 23, 20231 min read
Watch on YouTube: Small charities, BIG loyalty masterclass
How small charities generate BIG loyalty among their supporters.
Roger Lawson
May 9, 20232 min read
What supporting Reading FC has taught me about donor loyalty
Many of you know that I support Reading Football Club. Some of you will also know that we’ve had a dreadful second half of the season,...
Joanna Culling
Mar 28, 20235 min read
How I write it – crafting a special thank you
SOFII’s Joanna Culling shows how spontaneity, personality and being prepared helps craft a special thank you to supporters. As I was...
Roger Lawson
Dec 13, 20221 min read
Roger Lawson's 2022 Christmas Quiz fundraiser for SOFII
As ever, no cards from me this year – but I’d like to wish you and your loved ones a very HAPPY CHRISTMAS! To add a bit of fun to your...
About Loyalty
Dec 1, 20222 min read
Loyalty Day shone light on loyalty across the globe
Loyalty Day is our annual celebration of charity supporter loyalty. It offers peers the opportunity to come together for an afternoon of...
Roger and Richard
Nov 14, 20221 min read
Here's the line-up for Loyalty Day 2022
We’re so excited to announce our full line-up of speakers for Loyalty Day 2022 - a global perspective on the importance of charity...
About Loyalty
Oct 31, 20221 min read
Loyalty Day 2022: Meet speaker Viktoria Rowe
We are delighted to announce that Viktoria Rowe, Director of Global Insight at Compassion International, will be speaking at Loyalty Day...
About Loyalty
Oct 25, 20223 min read
Loyalty Day 2022: Meet speaker Jo Dunsford
We are thrilled to announce that Jo Dunsford, Director at Animals Asia, will be one of our guest speakers at Loyalty Day 2022. Below, Jo...
About Loyalty
Oct 17, 20221 min read
Celebrating charity supporter loyalty around the world
Loyalty Day 2022: Thursday 17th November, 1.30-4.30pm GMT A global perspective on the importance of charity supporter loyalty… Join us...
Roger Lawson
Sep 13, 20224 min read
In legacy fundraising, it's not 'we', it's 'you'!
For this year's Remember A Charity Week, which took place last week (5-11 September), I was delighted to contribute a blog to UK...
Roger and Richard
Aug 26, 20223 min read
SolarAid: When a personal thank you can lead to so much more...
To mark one million solar lights sold and distributed in Africa, SolarAid wanted to say a special thank you. All staff were asked to call...
Roger and Richard
Apr 6, 20222 min read
The three Rs charities need to focus on more than ever
It seems a long time ago now, but 2022 started in optimistic fashion. After nearly two years of lockdowns, home schooling, anxiety of the...
Roger and Richard
Mar 16, 20222 min read
Ukraine crisis sees charity donations rise by 32% in one week
The number of charity donations has soared by 32% in the last week after the Ukrainian conflict led to a “wave of charitability” across...
Roger Lawson
Feb 28, 20224 min read
Magic matters...if we truly want to engage
Nothing makes a donor happier than knowing they've made a difference, and in my latest article for SOFII – part of my ongoing series on...
Roger and Richard
Dec 14, 20213 min read
In conversation with David Reeves…
We were delighted to end Loyalty Day 2021 with a special Q&A session with David Reeves, newly appointed Chair of the Supporter Experience...