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Roger and Richard
Dec 9, 20212 min read
Measure and grow supporter loyalty with The Chase Index
Growing loyalty - the passion a supporter feels for you and your cause, should be at the heart of every supporter retention and...
Roger and Richard
Dec 8, 20212 min read
Communicating with your supporters – The Leprosy Mission England & Wales
The Leprosy Mission England and Wales places huge importance on keeping supporters at the forefront of thinking when planning and making...
Roger and Richard
Dec 8, 20212 min read
Simple steps your charity can take to enhance supporter loyalty
Supporter experience and supporter loyalty has never been more important. At a time when charities and fundraising are under more...
Roger Lawson
Nov 11, 20215 min read
How to expand donor loyalty
In this blog for Civil Society, first published in the November edition of Fundraising magazine, Roger Lawson explains how fundraisers...
Richard Spencer
Oct 20, 20214 min read
Decoding the relationship between optimism, charitable giving and covid
This article was first published in the Chartered Institute of Fundraising' guide 'Fundraising and giving during Covid'. You can read the...
Roger and Richard
Sep 20, 20211 min read
Fears for regular giving in the UK as people cut back on non-essential costs
We were delighted to see the European Fundraising Association (EFA) feature the latest research findings from our Public Sentiment...
Roger Lawson
Sep 20, 20214 min read
Growing supporter loyalty doesn’t happen by accident
Part four of my blog series for SOFII on on understanding and growing loyalty is now out. In it, I discuss why investing in supporter...
Roger Lawson
Aug 10, 20214 min read
A single measure of the health of your supporter relationships
Part three of my blog series on supporter loyalty has just gone up on SOFII's website. In it I explore how what you measure matters, and...
Richard Spencer
Jul 19, 20212 min read
Why charities need to tread softly with their post-lockdown fundraising
The pandemic brought about much change last year but thankfully, despite their own challenges, supporters still showed the love and some...
Roger Lawson
Jul 13, 20214 min read
What creates supporters with high loyalty?
It's great to see the second part of my blog series on loyalty up on SOFII's site. It follows on from part one, where I talked about why...
Roger Lawson
Jun 25, 20213 min read
Why it's key for fundraisers to understand supporter loyalty
I'm delighted to have been asked by SOFII to share some inspiration and insights on what loyalty is all about. Part one of my series of...
Roger and Richard
May 17, 20211 min read
Are we really ready to embrace supporter centricity?
An honour to have our research referred to in this recent blog for the Chartered Institute of Fundraising by Allan Freeman, Chair of...
Roger and Richard
May 13, 20211 min read
Why reading the room is essential for great supporter loyalty
Proud to have contributed a blog to the European Fundraising Association's site this month on why keeping a watchful eye on changes in...
Roger and Richard
May 13, 20211 min read
Special focus: Donor love - Charity campaigns that give back
This month's Fundraising Europe Special focus feature saw the European Fundraising Association talk to charities about how they have put...
Roger and Richard
May 13, 20211 min read
Fundraising beyond lockdown: a round up of useful research
We are delighted to have had our weekly Covid-19 Sentiment Tracker included in UK Fundraising's feature Fundraising beyond lockdown: a...
Roger and Richard
Mar 29, 20211 min read
Helping charities re-start face-to-face
We've been tracking the impact of COVID-19 on a weekly basis since March 2020. One of the biggest impacts of lockdown on charities has...
Roger and Richard
Dec 11, 20203 min read
What can we learn from Marks and Spencer?
I love Loyalty Day. I love hearing from speakers who we wouldn’t usually hear from, sharing lessons from other sectors… I love being...
Roger and Richard
Dec 8, 20202 min read
Supporter Bliss
One of the things I like most about Loyalty Day is the variety of speakers we’re able to hear from. So I was very excited to hear from...
Roger and Richard
Dec 7, 20202 min read
The most loyal supporters (ever?)
Ever since 2015, Cats Protection has come top of all the charities that measure their supporters’ loyalty with About Loyalty. This was...
Roger and Richard
Dec 4, 20202 min read
Practical advice from the Supporter Experience Project
All this week I’ve been reflecting on last week’s Loyalty Day. We had a number of speakers bringing insights from outside our sector....