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Roger and Richard
Apr 6, 20203 min read
Back to basic needs
Our weekly tracker is showing us that people are retrenching back to basic human needs. 20% of people are concerned that they will run...
Roger and Richard
Apr 3, 20203 min read
KISSES - Keep It Simple ™ for Supporter Experience Success!
A Simple ™ tool to audit supporter experience maturity At About Loyalty we believe that how people feel drives what they do Good...
Roger and Richard
Apr 2, 20202 min read
How your supporters are responding to the COVID-19 crisis
Launching the new
COVID-19 Supporter Index
Roger and Richard
Mar 26, 20201 min read
Shocked and a little bit excited
...30% of people are saying that they are highly likely to stop or reduce support to an existing charity...
Roger and Richard
Jan 7, 20202 min read
Keep calm - the answers are here!
And the winner is...
Roger and Richard
Dec 12, 20191 min read
It's beginning to look a lot like Christmas!
It's the annual Christmas quiz!
Roger and Richard
Sep 19, 20192 min read
Making the case for loyalty
We often hear people say that it's difficult to make the case for investing in a good supporter experience. Too often it’s seen as a...
Roger and Richard
Apr 11, 20192 min read
The year-end scramble?
It’s year end for most charities. If your charity is like most, there will either be big pats on the back as you hit or exceed this...
Roger and Richard
Feb 6, 20192 min read
What do your KPIs say about you?
The short answer is, of course, everything! It’s human nature – if we’re being judged on something, we work harder on it. We prioritise...
Roger and Richard
Oct 19, 20183 min read
The gloves are off.
We need to fight against financial measures as the benchmark of performance. A recent Audience Thinks blog very seductively suggested...
Roger and Richard
Jun 15, 20183 min read
How's the fit?
Donor experience: are we doing it all wrong? How important is it and are we getting it right? At the IOF Convention, in July 2018, there...