EVENT DETAILS
Are you ready to truly understand your supporters — who they are, why they support you, and how to keep them coming back?
Do you know how to measure and improve their experience, driving more long-term income for your cause?
If you're looking to transform your supporter experience, Loyalty Day is the event you can't afford to miss.
This free virtual conference is packed with practical tips, expert insights, and proven strategies to help you understand, measure, and improve the supporter experience — starting today.
This is for you if:
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You want exclusive insights into what motivates your supporters.
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You're aiming to secure long-term fundraising success.
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You're focused on creating meaningful, impactful interactions at every touchpoint.
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You're looking for inspiring ways to join up the supporter experience across teams, departments, or the whole organisation.
What you'll gain:
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Access to pioneering research into the connection between loyalty, supporter experience and sustainable fundraising.
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Practical takeaways to help embed the supporter experience into your organisation and grow long-term income.
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Inspiring success stories from charity experts who are already making supporter experience a priority.
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Best practices you can implement right away to improve the experience, grow supporter loyalty and raise more income.
We know that an excellent supporter experience can be measured by measuring supporter loyalty. And from years of research, we’ve proven that growing loyalty has a direct impact on growing long-term income.
So, what are you waiting for?
Join us on Thursday 21st November to discover how to measure the experience, improve the experience - and increase lifetime value for your audiences.
“Loyalty Day is a highlight of my calendar and an event I always look forward to. Each time there is a stellar list of guest speakers who openly share great insights and ideas. I always come away inspired and energised.”
Sarah Haine, Senior Supporter Experience Advisor, The Leprosy Mission
PROGRAMME
Now in its eighth year, Loyalty Day 2024 will be exploring the question:​ How good is your supporter experience?
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Alongside some exclusive insights from the About Loyalty team, we’re delighted to welcome a panel of industry experts to share their first-hand experiences of measuring and growing supporter loyalty (and its effect on their long-term income):
Emma Smith
Senior Voice of the Supporter Manager, British Red Cross
The power of listening: British Red Cross on navigating supporter loyalty
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Do you know why your supporters are choosing to support you?
Motivations are an important piece of the supporter experience puzzle at the British Red Cross. Why people choose to donate is captured as a part of their work to improve the experience and grow supporter loyalty. At this year’s Loyalty Day, Emma Smith, Senior Voice of the Supporter Manager at the British Red Cross, will be joining us to share how you can also embrace listening to supporters to understand their needs and strengthen their connection to your cause.
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Jo Dunsford
Global Dir. of Fundraising & Communications, Animals Asia
Heidi Quine
Bear and Vet Team Director, Animals Asia
Part of the family: Learn the “Animals Asia approach” where fundraisers and programmes colleagues work together to create outstanding supporter experiences
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Animals Asia have adopted their supporters as “part of the family” – and they mean it. But sometimes, this means thinking about the supporter experience in new and different ways…
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Jo Dunsford, Global Director of Fundraising and Communications, and Heidi Quine, Bear and Vet Team Director, work together from across the globe to make the supporter experience a priority for the whole organisation. At this year’s Loyalty Day, they’re revealing what makes their approach so successful – and how you can do the same.
Giannina Walsh
Supporter Experience Manager, Dementia UK
One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned
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Creating an excellent supporter experience takes time, planning and a team to get it off the ground.
Fresh from launching a new supporter experience strategy at Dementia UK, Giannina Walsh, Supporter Experience Manager, will be sharing her top tips and takeaways from the last 12-18 months – where to start, what to avoid, and what the results have shown so far.
Jenna Allcock
Head of Supporter Experience, Breast Cancer Now
Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now
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Getting the senior leadership team on board. It’s a vital step in delivering an outstanding experience across your organisation – but where do you start?
If you’re looking for inspiration to turn your senior leadership into loyalty champions – or wondering how, as a senior leader, you can support from the top – then you’re in luck. Jenna Allcock, Head of Supporter Experience, will be sharing her experience of empowering the leadership team at Breast Cancer Now to grow support loyalty, with ideas and advice for anyone preparing to do the same.
“Loyalty Day is an annual highlight for me, I always look forward to hearing and sharing insights, such a great way to expand your knowledge.”
Shabz Khokhar, Head of Supporter Care, Motor Neurone Disease Association
ABOUT US
About Loyalty is the only dedicated supporter experience agency using science to help charities deliver better experiences, more income and greater impact.
Here you can meet the team, read our research report, ​​​‘The definitive case for growing supporter loyalty’
and discover how we can help you to improve your supporter experience.