A huge thank you to everyone who joined us for Loyalty Day 2024!
With close to 1,000 people registered, this year was bigger and better than ever before. And for us, this tells an important story: in an increasingly challenging fundraising climate, more organisations than ever are recognising the vital importance of investing in the experience for their supporters.
If you want to revisit the highlights, or catch up on any sessions you missed, the recording is now available to view on demand:
Focussing on one key question, “How good is your supporter experience?”, we welcomed charity experts from Animals Asia, Dementia UK, Breast Cancer Now and British Red Cross to share their advice on measuring and improving the supporter experience: what they’ve learned, what they would do differently, and plenty of practical actions for you to take away.
"Thanks to everyone involved in making today happen. A truly great and inspiring session - challenging us all to look at things in different ways!" - Loyalty Day 2024 attendee
Here's a taste of what to expect:
00:03:05 Insight from About Loyalty: What makes a great supporter experience? And does it matter?
00:13:50 Part of the family: the Animals Asia approach to working together and creating outstanding supporter experiences
00:43:51 Insight from About Loyalty: Where can you have an impact on supporter experience?
00:51:37 One year on: Launching a supporter experience strategy at Dementia UK, and what I’ve learned
01:23:59 Insight from About Loyalty: Turning insights into action!
01:34:37 Empowering leadership to grow loyalty – and long-term income – at Breast Cancer Now
01:55:20 Insight from About Loyalty: What can you learn from those who have the highest loyalty to apply when planning your supporter experience?
02:02:07 British Red Cross on navigating supporter loyalty
02:31:54 Insight from About Loyalty: Are your supporters really happy?
02:35:58 What’s one thing you’re going to take away from Loyalty Day 2024?
And of course, another thank you to all our excellent guest speakers: Jo Dunsford, Heidi Quine, Giannina Walsh, Jenna Allcock and Emma Smith!
Our research has shown that supporters who are more loyal, who love what you do and feel strongly allied with your cause, are more likely to give more - and to give for longer. So, get ready to enjoy Loyalty Day 2024, and discover your next steps for kickstarting your supporter experience strategy and growing supporter loyalty:
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